That is just not a stable place for a brand to invest." "People are not just providing inaccurate information but damaging information, with the ability to look legitimate. "It's making it really easy for advertisers to say: 'You know what, I don't need to be here anymore,' and walk away," she said. Jenna Golden, who previously ran Twitter's political and advocacy ad sales until 2017, said the shift to Twitter Blue has destroyed the last bits of trust among advertisers on Twitter. "What's the benefit to a company … of staying on Twitter? It's not worth the risk when patient trust and health are on the line." "For $8, they're potentially losing out on millions of dollars in ad revenue," she said. ReactionĪmy O'Connor, a former senior communications official at Eli Lilly, said Twitter's decision to provide blue checkmarks to anyone paying $8 is costing them ad revenue. On Friday evening, Musk tweeted that Twitter would start adding a "parody" tag to fake accounts with blue checkmarks. In recent days, fake/parody Twitter accounts for Lilly have communicated false information and we're working to correct this situation."
In a statement, a spokesperson for Eli Lilly, said the company is "deeply committed to ensuring patients and customers receive accurate information about our medicines. On Friday, Eli Lilly's stock dropped 4.37%, erasing over $15 billion in market cap, Times Now reports, and Eli Lilly ordered a stop on all Twitter ad campaigns and paused all Twitter activity. However, the Post reports that Twitter didn't react for hours. Bush.Īccording to two people familiar with the matter who spoke to the Washington Post on condition of anonymity, the fake insulin tweet sparked a panic inside Eli Lilly, with company officials contacting Twitter representatives to delete the tweet. That led to a host of accounts with checkmarks pretending to be various companies, politicians, and celebrities, including accounts impersonating President Joe Biden, basketball player LeBron James, and former President George W. However, following Twitter's $44 billion acquisition by Tesla CEO Elon Musk, the company launched a program called "Twitter Blue" that allowed anyone to carry the verified blue checkmark if they paid $8 a month.
#HAS TWITTER STOCK DROPPED FREE#
The account, which has since been suspended, tweeted Thursday, "We are excited to announce insulin is free now." The account carried a "verified" blue check mark that, until recently, served to mark accounts as legitimate. Fake Twitter account says insulin is free said, "insulin is free now," causing the company's stock to drop over 4% and leading the company to suspend all activity and advertising on Twitter. A tweet sent Thursday by a Twitter account impersonating Eli Lilly & Co.
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